Paid promotion refers to a digital marketing strategy where advertisers pay to have their content, products, or services promoted and displayed to a targeted online audience. It includes various forms of online advertising, such as pay-per-click (PPC) ads on search engines, sponsored posts on social media, display advertising, email marketing, and more. The primary goal of paid promotion is to increase visibility, reach, and engagement with the aim of driving specific actions, such as website visits, lead generation, or product sales, while effectively utilizing a budget to maximize returns on investment (ROI).